i don't use a mac; haven't really had much contact with macintoshes since i was at university, actually, but one thing i love about apple is their advertising. if nothing else, it's encouraged me to go looking for different music. feist, for example:
this is the clip they used in the new nano advert. one of the things i love about it is that it's all shot in one take. you don't really notice it, not really, not unless you're looking for it and to be honest i didn't realise it until it was pointed out to me. the irony is that one of the reasons i was so enraptured by the movie children of men was a key sequence in the film that, likewise, was all shot in one take. check it out - it's well worth it. some enterprising young bean may well have put the scene i'm talking about on the internet somewhere but i think you should go buy the dvd. like i said- well worth it.
another reason to like youtube - and bear in mind i'm not gearing up for a youtube lovefest here; there's really very little that's positive about it and my reason here for liking it is pretty much the reason i hate the rest of youtube - is my purely selfish pleasure in checking out all the commercials that people post on there. i love the apple adverts and the pc vs mac ads are amazingly entertaining. this is an edited compilation of a bunch of mac vs pc ads but if you go back to youtube you'll find japanese and uk versions of the series. you'll also find my new personal favourite, the novell pc/mac ads, featuring linux!
to my shame, i love entertaining advertising more than the entertainment it shows in, a lot of the time.
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